Like many others before them, this pair of young entrepreneurs has set out to create a local brewery by the people, for the people. But what stands to make this brewing co. different from the influx of others we’ve seen recently is their plan to fully include the public in the brewing process from day one.
MyCity Brew wants your help in crafting their first four test beers and then narrowing it down to their first signature brew. Backer rewards include MyCity Brew t-shirts, pint glasses, and tickets to their selection event. To sweeten the deal a bit, the duo promises to donate 1% of their profits to charity. Their Kickstarter Campaign is live until Friday, February 6th. Help them meet their $10,000 goal here.
Here’s their full story via Kickstarter:
MyCity Brew is a brewing company inspired by the amazing city and people of Buffalo, New York.
We’re on a mission to create the ideal beer for the WNY community, and also give back to the city we love so much. When we first started sharing the project with family and friends, we started getting a great deal of suggestions about what kind of beer we should make, which got us thinking… if we’re making a beer that’s truly for the city of Buffalo, why should we get to decide how it tastes?
That’s why MyCity Brew we’re letting Buffalo design, test, and select its own beer!
Through our website and social media, we’ll be asking you to let us know how you think MyCity Brew should taste. Over the first half of 2016, we’ll be posting a series of surveys and other material on our pages to narrow down the choices to four different beers which best represent the tastes of the Buffalo community. We’ll then formulate and brew four test batches based on the beers that the community has designed.
Once the beers have been brewed, MyCity Brew will hold a taste testing event where the community can test and vote on each of the four samples. At the end of the taste testing, whichever beer has been selected by the Buffalo community will become MyCity Brew’s first beer! After the beer has been selected, MyCity Brew will be locally brewed and available at restaurants and bars throughout WNY. At this time, there are no plans for a brewing facility open to the public.
In order to make this happen, we need more capital. So, we’ve launched this Kickstarter funding campaign which we hope the Buffalo craft beer community will really support. Our goal is to raise $10,000 in order to have the four test batches formulated and brewed according to your tastes. Remaining capital from the campaign will go towards the first full round of production, as well as warehousing and other miscellaneous expenses.
We’re also starting an initiative called 1%BackforBuffalo, where we’re committing to donate 1% of our profits to different charities in the WNY area. Continuing with our community theme, we’re also letting the Buffalo community vote on which local organizations will receive donations. We’re encouraging other local Buffalo businesses to do the same, so that together we can continue to make Buffalo into an even better place.
Our preliminary survey is up on our website (www.MyCityBrew.com). Take a look and let us know your favorite styles of beer! The surveys will get more specific as we move forward with the selection process.
You can reserve your taste testing role in our final selection event directly through our Kickstater! Also be sure to keep updated on our Facebook (www.facebook.com/mycitybrew), Twitter (www.twitter.com/mycitybrew), Instagram (www.instagram.com/mycitybrew) to keep updated on the selection process! Even a small contribution really does make a big difference.
If you can’t contribute, but would still like to participate, you can still sign up to be a MyCity Brew ambassador on our website! Any ambassador who refers 20 or more people to take our first survey will receive a taste testing role in our final selection event!
We’re looking forward to hearing from you about what you want to see in Buffalo’s newest beer. A sincere thank you to all backers for making it happen.
If you have any questions, comments, or simply would like to get more involved, always feel free to reach out to us at firstname.lastname@example.org.
The MyCity Brew crew
For more info on MyCity Brew visit their website and follow them on Facebook and Twitter.
Back this Kickstarter Campaign >>
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