On Our Radar: AAF Announces Aesthetic of Athletics Speaker

Written by SOB Creative
Published on April 6, 2017

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Hey, marketing nerds! (We know you’re out there…) AAF Buffalo – a local chapter of the American Advertising Federation, just announced the next event in the the Spotlight Speaker Series will feature Todd Radom.
The talk on Tuesday, April 11, 2017 at Big Ditch Brewing Company will focus on the aesthetic of athletics from Todd’s perspective as a leading designer in the sports industry.

Here’s what it’s all about:
Every day, millions of people around the globe show their love for sports as they devote countless hours and billions of dollars to this very visible aspect of contemporary culture. Sports enthusiasts are tribal in nature. Logos and uniform designs often connect generations of fans who follow their favorite teams and athletes with dedication and intensity.

Todd Radom has been creating some the most visible brands in American professional sports for more than 20 years (think, official logos for the NFL, NBA, and MLB). He’ll discuss what it takes to design for sports, and hear why it’s like no other design niche anywhere. Todd will also talk about the process of creating a Super Bowl logo, and will go in-depth on the origins and evolution of some of the most time-honored brands from across the sports landscape.

Networking happy hour: 5:30- 6 p.m.
Presentation begins at 6 p.m.
For more information or to purchase tickets visit aafbuffalo.com

About AAF Buffalo
With over 300 professional, student and corporate members, AAF Buffalo strives to bridge the gap between passions, occupations and experience levels to create a single unified community that provides national industry involvement with a local focus. AAF Buffalo offers a variety of events and initiatives year-round, including national speakers, member-only Skillshops, networking events, student scholarship programs, the American Advertising Awards, and much more. For more information about AAF Buffalo and its upcoming events, please visit: www.aafbuffalo.com. Follow us on Facebook and Twitter.
About Todd Radom
Todd Radom is among the leading designers in the professional sports industry, his two decades of work with the NFL, NBA, and Major League Baseball have resulted in some of the most familiar icons of our popular culture. He is regarded as an expert on graphic design for professional sports, the aesthetics of baseball, and the dynamics of brand loyalty between consumers and professional sports franchises. Todd’s work includes the official logos for Super Bowl XXXVIII and the 2009 NBA All Star Game, as well as the graphic identity for Major League Baseball’s Washington Nationals, Los Angeles Angels, and many other pro franchises.
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