WHO IS STEP OUT BUFFALO?
StepOutBuffalo.com is a relatively new website to help people discover the burgeoning dining and entertainment scene in western New York. Our readers are primarily locals, but as the WNY tourist business grows so too does the number of visitors looking for the inside track to food and fun.
We are locally born, bred, owned, operated and unrepentantly pro-Buffalo. Our site is consistently positive and upbeat with a focus on what is happening now and coming soon on the Niagara Frontier.
We aim to keep our readers informed about where to get a great meal around town and what to expect when dining out, where to go for a worthwhile brunch, a great happy hour, a craft cocktail, a tap takeover and generally what’s going on in the WNY food and drink scene. The site lists over 2500 events each month in various categories, groups, methods and time frames.
Stepoutbuffalo.com is loaded with readers who are actively looking for something to do in your market. Whether you are promoting happy hour, fine dining, live music, a grass roots get together or a massive music fest, our readers want to know – and go.
Our reader demographics skew a bit younger than most local media. They are largely young Western New Yorkers who love their community, are planning to stay and raise a family and are seeking ways to make the most out of their lives in the Buffalo area. They are looking for a wedding venue, a first home, a new car and where to go for their next birthday dinner. What might seem old to some may seem new to them. If that customer is important to your business, we should talk.
Advertising can be targeted to specific sections, categories and page locations.
Detailed demographics and advertising specs are available upon request. We are eager to discuss promotional possibilities and would be happy to put together a proposal. Please contact us at firstname.lastname@example.org or (716) 261-9111.
WHY ADVERTISE ON THE INTERNET?
Good question. Digital media is fairly new and can be kind of hard to wrap your head around. Just like traditional media (TV, newspapers and radio) millions of people will read advertising messages on the internet each day. The difference with digital advertising – it’s cost effective, trackable, actionable and it’s the future.
Our readership and traffic is accurately tracked and analyzed by Google Analytics. The exact number of visitors who are exposed to and click on your ads is recorded, and in-depth reports are available to you. With print, radio or television you’re left wondering does this work… did anyone actually see/hear that ad?
Your ads on StepOutBuffalo.com are linked directly to your website, Facebook or registration page. Potential customers need not phone or visit to act on your ad – your business, product or ticket information is just a click away. No reason to worry about 10 second ad-spots or the expensive space in print- our interested readers come right to you to find everything they need to know about what you offer. There’s no friction involved.
Digital media doesn’t have the overhead of traditional media – no expensive big name stars, no fancy printing presses, no delivery costs. The marginal cost for us to get your product message out to 100,000 people is about as much as it costs you to send an email, and that’s reflected in our prices.
You don’t need big numbers or fancy studies to know that buyers and doers of today get their information online via phone, tablet and laptop. The average age of the New York Times reader is 60 and getting older…or not.