Four Western New York breweries and Try it Distributing have joined forces on a beer collab. The group will launch a special four-pack of beer to raise funds for Western New York restaurants. Proceeds from the sale will be donated to Revive WNY Restaurants, a not-for-profit created to support the local restaurant community.
During the pandemic, the Western New York restaurant community has been hardest hit, like many across the nation. In the last three months alone, the Buffalo Niagara region has lost over 6,000 jobs, with most in the restaurant industry. According to 42 North Founder, John Cimperman, “Local bars and restaurants are the lifeblood of our business. Without their support, the local craft beer scene would not be where it is today. Now, it’s our turn to do everything we can to support them.”
The Revive WNY Restaurants 4-packs feature the following beers:
- 42 North: Hazy IPA Featuring tons of Citra, Cashmere and Chinook Hops with Pale Malt and oats for low bitterness, strong fruit notes, and a nice haziness.
- Hamburg Brewing Company: Fruited Sour Ale made with strawberry, raspberry and milk sugar.
- Community Beer Works: A classic Oatmeal Stout brewed with heaps of oats and layered with roasted and chocolate malts that wrap your mouth in a smooth embrace!
- Resurgence Brewing Company: This Amber Lager is a blueberry pancake in a can. The sweetness from blueberries and maple syrup balances the bread and light toasted notes from the lager.
Revive WNY Restaurants four-packs will be available at Consumer’s Beverage, Tops Friendly Markets, Dash’s Markets, and Wegmans throughout Western New York. Additionally, each brewery and participating restaurants will have four-packs available for purchase. For more info or to donate to Revive WNY Restaurants, see revivewnyrestaurants.org.
About Revive WNY Restaurants
The Revive WNY Restaurants not-for-profit was founded by Buffalo restaurateur, Paul Santora. The not-for-profit’s mission is to provide financial support and marketing resources to local independent restaurants. Paul Santora states, “Restaurants are not only important for our local economy, but they are a fabric of our local culture and community. We want to help the restaurant owners that have put their heart and soul into their business.”
In addition to the contribution of Try-It and the participating breweries, TLF Graphics of Rochester donated the production of the beer labels to support the cause. The beer labels highlight the local restaurant scene and feature well known restaurant areas throughout Buffalo.