This article is done in collaboration with SOB’s paid advertisers and designed to share valuable info with our readers.

Self Care Szn is here! Gone are the days of forcing crazy, unattainable goals down your own throat come January 1st. Instead, we like to reflect on the past year and think of ways we can better take care of numero uno.
For some it looks like skincare goals, working more full body massages into your schedule, or incorporating meal prep to help alleviate a little madness from your craziest days. We’re super on board with adding non-traditional resolutions to the list in addition to our usual January urge to regroup after the holidays.
From fitness and nutrition to skincare, beauty, relaxation and more, this guide features a list of reputable local businesses with a passion for helping their customers seek wellness and self care in a variety of ways.
Keep reading to find exactly where to turn to level up your self care strategy in 2023. Plus, don’t forget to check out our guide to 7 Discounts & Deals to Kick Start Your Road to Better Self Care in 2023 to save some money while you’re at it!
This guide features Step Out Buffalo advertising partners – we hope you find it really, really, ridiculously helpful.
KB Therapeutic
2919 Military Rd, Suite 300 Niagara Falls, NY 14304
Niagara County
KB Therapeutic specializes in massage therapy and bodywork, and was founded by Kathryn Broeker in 2018. Kathryn was introduced to massage therapy at a
Polished Nail Bar
9500 Main Street Suite 500 Clarence, NY 14031
North Towns
A luxury nail salon offering manicures, pedicures, nail enhancements & non-toxic options. Private events & parties are available.
Fresh Complexion
6245 Sheridan Dr. Suite 114 Buffalo, NY 14221
North Towns
Enhance the Beautiful You. The mission of our medical spa is to enhance each persons’ intrinsic beauty in a quiet and peaceful boutique type space.
NexGen Fitness, Recovery & Salt Room
50 Fountain Plz Suite 110 Buffalo, NY 14202
Buffalo
Elite Personal Training in Buffalo, NY! The Gronkowski brothers and Gronk Nation have partnered with NexGen Fitness to bring NexGen’s unique approach
Southtowns Medi Spa
4 Centre Drive Suite G Orchard Park, NY 14127
South Towns
Our Goal is to promote the" new you" where beauty ,comfort, knowledge and personalized attention creates a memorable and rejuvenating experience. We are
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Alessi Fit – Dr. Derek Health and Fitness
6215 Transit Road, East Amherst,, NY 14051
North Towns
Getting fit in WNY over 45 doesn’t need to be so difficult...... It’s not dieting, joining gyms, or buying Fitbits.It’s your strategy! ✔️ The
The Practice Buffalo – Hamburg
22 Main Street Hamburg , NY 14075
South Towns
We are all told "live your life to the fullest" and we are here to help you do just that. We want you to walk into the studio and feel immediately welcomed
Jada Blitz Fitness
4687 Transit Rd Williamsville, New York 14221
North Towns
Jada Blitz Fitness - Your Goals, Our Purpose. Various Gym Membership Levels For Your Lifestyle Personal Training Group Fitness Classes Group Cycling Blitz
Southtown Salt Cave
140 Pine Street Hamburg, NY 14075
South Towns
About Southtown Salt Cave: Southtowns Salt Cave is a holistic health center specializing in salt therapy. Aiming to create a community of people looking
Delonix Spa and Boutique
2567 Sheridan Dr. Tonawanda, NY 14150
North Towns
Welcome to Delonix Spa and Boutique, we are so happy to have you visit us here in Tonawanda, New York. We are the only Spa and Boutique in Buffalo focused
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Balanced Body Foods
4685 Transit Rd Harris Hill, New York 14221
North Towns
With Balanced Body meals, you can fuel your body with flavorful food that complements your lifestyle and goals. Whether you're tracking your macros
B-Well Massage and Esthetics
5684 Main St Williamsville, New York 14221
North Towns
B Well is a place you feel comfortable and relaxed, it's the ultimate escape from life. You will receive top of the line services, using only the highest
Bel Viso Skin Studio
7158 Transit Rd. Williamsville, NY 14221
North Towns
Aestheticians dedicated to providing skin care products, education and treatments for healthier, more vibrant skin through customized skincare treatment
The Practice Buffalo – East Aurora
123 Grey Street East Aurora , NY 14052
South Towns
We are all told "live your life to the fullest" and we are here to help you do just that. We want you to walk into the studio and feel immediately welcomed
Primordial Strengh
717 Jamison Rd Elma, NY 14059
South Towns
Primordial Strength takes everyone’s goals seriously in a completely private setting. We understand training in all its adaptations , in fact we service
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StretchLab (Southtowns)
3860 McKinley Parkway Suite 230 Blasdell, NY 14219
South Towns
About: There's no one reason why people find themselves at StretchLab. Some clients are looking to improve their sports performance, some are looking to
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