McKenzie’s Hard Cider is a creation started in 2011 by Lenny Ciolek, a 35-year veteran of the beverage industry who began his career at an upstate NY distributor and driving a keg truck while in college. Through the years, Ciolek then held a number of other responsibilities including (but not limited to) Regional Manager, Brand Team Director, and National Accounts & Trade Development Director.
Lenny Ciolek’s extensive experience in the beverage industry kept him up-to-date on trends in markets and sales. He noticed consumer trends beginning to shift away from traditional malt beverages and start exploring other options. This combined with the explosion of micro/craft beer brands had Ciolek looking for what the next possible alternative ‘hot’ category might be. Though cider had a very small base, he could sense the opportunities after seeing continued growth with very little competition.
Ciolek’s experience in the beverage industry combined with the 160-years of cider producing from the Mayer Brothers in West Seneca NY, has made McKenzie’s the favorite among consumers in New York and many other U.S. markets.