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Featured Speaker: Jonathan Kranz on “Nightmare Marketing” (AKA When the topic is Boring AF)

 

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If you’re in marketing, there’s a reallllll good chance you’ve dealt with nightmare marketing before. If you haven’t, a. we’re jealous, and b. you will at some point.

Whether you have or haven’t experienced the headaches of nightmare marketing, face it head on by meeting Jonathan Kranz at the gates of hell! Or, at least join him to discuss the most hellish marketing challenges— on Tuesday, May 9th at Big Ditch Brewing Co.

What exactly qualifies as a “hellish marketing challenge” you ask? Unsexy, “boring” products and services, complex products that are difficult to explain (let alone sell), and products that, frankly, aren’t all that different from the competition. That’s what.

Through real-life examples complemented by practical and tested tips, Jonathan will show attendees how to not only overcome these marketing nightmares but knock those tough jobs out of the park.

Learn how to market products in these all-too-recognizable categories including:

  • Utterly boring or unsexy – This is all too common in B2B marketing, and can apply to some B2C marketing as well (e.g., insurance).
  • Extraordinarily complex – Subjects that are hard to condense into an elevator pitch. Think, multifaceted professional services or applications for enterprises.
  • Lacking differentiation – As Jonathan explains it, this is “something that you know, deep in your heart, is not that different from the competition.” Sometimes, your product just isn’t that different from others already out there.

Join AAF Buffalo for a Networking Happy Hour from 5:30- 6 p.m. at Big Ditch Brewing. The presentation by Jonathan Kranz will begin at 6 pm. For more information or to purchase tickets please visit https://aafbuffalo.com/calendar-item/spotlight-speaker-series-jonathan-kranz/.

 

About AAF Buffalo

With over 300 professional, student and corporate members, AAF Buffalo strives to bridge the gap between passions, occupations and experience levels to create a single unified community that provides national industry involvement with a local focus. AAF Buffalo offers a variety of events and initiatives year-round, including national speakers, member-only Skillshops, networking events, student scholarship programs, the American Advertising Awards, and much more. For more information about AAF Buffalo and its upcoming events, please visit: www.aafbuffalo.com. Follow us on Facebook and Twitter.

 

 

About Jonathan Kranz

Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran. After completing his MFA in Creative Writing in 1995, he leap-frogged agency life and jumped into freelancing with both feet. Since then, Jonathan has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute and MarketingProfs.

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