Get to Know Guild – A Brand New Eyewear Studio & Dry Eye Spa



Written by SOB Creative

Published on January 16, 2023

This article is a paid promotion sponsored by an SOB advertiser and designed to share valuable info with our readers.

Photo courtesy of Guild Eyewear Studio

Let’s be honest for a second: Have you noticed how frustrating a trip to your eye care office can be?

If you wear glasses, you already know that the cost for a high-quality pair of frames is rapidly increasing, while the time you actually spend with your doctor is decreasing. (And don’t even get us started on the copays and hidden fees along the way.) 

Then, once you’ve got your prescription, finding a unique, standout pair of glasses that reflects your own personal style is its own challenge. So many of the same lackluster products are sold by run-of-the-mill offices across the region, and they all either look the same or way too similar.

Sound like a familiar experience? If shopping in person for glasses and everyday frames leaves you feeling tired and uninspired, you’re not alone. Luckily, Guild Eyewear Studio is here to help. 


About Guild Eyewear Studio

Guild Eyewear Studio is Buffalo’s latest boutique destination for all things eyewear and eye care. They recently opened their brand new studio in East Aurora, and as soon as you step foot inside, you’ll see that Guild is setting a new standard for what an eye care office experience can be. 

A main focus for Dr. Ashley Szalkowski and the entire Guild Eyewear team is the desire to be different. That’s why they offer a wide variety of eye care services at affordable prices, plus a thoughtful selection of eyewear options from independent retailers. 

What’s even better: The Guild team places a major focus on pricing transparency throughout your entire experience. That means you’ll never be surprised by your total or hit with hidden fees at the end of your visit. 

Photo courtesy of Guild Eyewear Studio

Western New York’s First Dry Eye Spa Experience

As a brand new business, Guild Eyewear Studio also has access to some of the latest and greatest technology— which they’ve used to create the only Dry Eye Studio experience in the Buffalo area. 

Did you know: 16 million Americans suffer from dry eye symptoms year-round. And if you’ve tried all of the eye drops out there with little to no success, it may be time to try something new.


Photo courtesy of Guild Eyewear Studio

Using the latest IPL technology (OptiLight by Lumenis), the Guild team provides revolutionary dry eye treatments that leave your eyes looking and feeling soothed and refreshed. This is a light therapy treatment that works by targeting the glands along your lower eyelids, decreasing redness, bacteria, and underlying inflammation, which is often a lead contributor to uncomfortable dry eyes. 

We all know how the harsh Western New York winter months can leave your eyes feeling itchy, dry, and inflamed. That’s why now is the perfect time to book a consultation to see if this game-changing treatment is right for you.

Schedule a Free Consultation Today 

Whether you’re looking for relief from your dry eye symptoms, need to schedule a routine eye exam, or just want to browse a unique selection of frames for the new year, Guild Eyewear Studio has got you covered. 

The Guild office is open Tuesday-Friday from 9-5pm, and Monday/Saturday by appointment. Head to their website today for more information and to book your free dry eye consultation. 

Personal Care

Guild Eyewear Studio

48 Douglas Lane East Aurora, NY 14052

South Towns

  • Personal Care
  • Health / Wellness
  • Shops/Retail
  • Eye Wear

At Guild every detail has been thoughtfully designed. We’ve created an optical boutique with a warm inviting atmosphere; we welcome you to see us for


This article is a paid promotion sponsored by an SOB advertiser and designed to share valuable info with our readers.

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Written by <a href="" target="_self">SOB Creative</a>

Written by SOB Creative

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