Labatt Blue Light Seltzer Lemonade is kicking off summer 2021 with a brand-new program to get people out of the house and connecting with nature. Labatt Lake Days offers free kayak rentals to people in Buffalo from Monday, June 21 through Sunday, June 27 culminating in a free concert at RiverWorks by The Yachtfathers on June 27. Each day, the first 50 kayakers (ages 21+) at RiverWorks will receive a free 1-hour rental. Participants will also have the opportunity to try Labatt products including the new Labatt Blue Light Seltzer Lemonade, which will be featured across the area at local restaurants, bars and retailers during Labatt Lake Days.
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“As a triple bottom line company that relies on water to brew beer, Labatt has been committed to cleaning up and protecting local waterways for years,” said Janine Schoos, Labatt brand director. “This year, we pivoted. While we continue to invest in environmental work, we also wanted to provide easy access to connect people with nature after spending a year couped up inside. By covering the cost of kayak rentals for our loyal fans in Buffalo, we hope people will get out and enjoy the water during the first week of summer. We can’t wait to be out on the water with our friends and fans then celebrate after with a show from The Yachtfathers and a cold Labatt Blue Light Seltzer Lemonade.”
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To participate in Labatt Lake Days in Buffalo, anyone over the age of 21 can visit RiverWorks (located at 359 Ganson St. Buffalo NY, 14203) from Monday, June 21 through Sunday, June 27. The first 50 rentals per day will be covered by Labatt Blue Light Seltzer Lemonade. Participants just need to provide proof of ID.
In addition to free kayak rentals, Labatt fans in Buffalo can enjoy a free concert by The Yachtfathers on June 27 at RiverWorks during Labatt Lake Days. This concert is the first in a series Labatt is sponsoring at RiverWorks this season. See below for a full concert schedule.
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June 27th – The Yachtfathers
July 24th – XOXO Pop Band
August 28th – Tommy Z Blues Band
September 18th – Strictly Hip
November 24th – Nerds Gone Wild
“We can’t think of a better way to kick off the first week of summer than with Labatt Blue Light Seltzer Lemonade and free kayak rentals at RiverWorks all week long,” said Sean Green, director of athletics and sponsorship, Buffalo RiverWorks. “We are so excited to get back on the water and invite all of Buffalo to enjoy kayaking and our new concert series this summer!”
