Introducing New Step Out Buffalo x Artists Merch to Benefit Local Charities



Written by Step Out Staff

Published on May 4, 2020
Step Out Buffalo x Artists - in rust we trust design

Holly Norris’ “In Rust We Trust” Design is available until May 31, 2020

After the wildly successful Step Out Buffalo x WNY Artists COVID-19 Relief Merch campaign was able to sell 2,438 apparel items and raise a total of $34,480.59 for local COVID-19 relief efforts in WNY (THANK YOU, BUFFALO!), Step Out Buffalo has decided to move forward with a dream project that allows us to continue to collaborate with local artists and bring Western New Yorkers unique apparel while benefiting the community.

Launched on May 1, 2020, Step Out Buffalo x Artists is a monthly initiative that pairs local artists with different charities each month to help raise money to help those in need as well as support artists.


How It Works:

Each month, Step Out Buffalo x Artists will launch one new limited edition design by a local artist. Western New Yorkers will have just one month to place their orders for the Design of the Month. Each campaign will offer a variety of product types featuring a unique design showcasing Buffalo in interesting and exciting ways. Each month a third of the proceeds will benefit a new charity in the WNY region.

“This campaign has been a dream of mine for some time now,” explains Step Out Buffalo co-founder Emily Morrow. “The idea of collaborating with artists from the area to create apparel like this has always excited me. The merch shows off not only our city but also the artistic talent we have here, all while benefiting a charitable organization. Plus the fact that this apparel supports local people and companies that honestly really need it right now is the cherry on top of what I think is the ultimate win-win scenario we all need right now.”

May 2020: In Rust We Trust

To kick start this monthly merch campaign, May’s collaboration features local artist Holly Norris from White Bicycle, the design studio behind the We Are Here Mural on Hertel Ave. Her design “In Rust We Trust”, which speaks to the rust belt state of mind, is available on a t-shirt, crewneck sweatshirt, pullover hoodie, and tank for the entire month of May.


Per the campaign’s tagline, ‘Buy a shirt, give relief’, each shirt sold will help raise money for local charities, causes, and COVID-19 relief efforts. May’s charity of the month is FeedMore WNY.

All merch sold will be printed by local printer Covered Wagon Promotions in Lancaster, NY. Profits from the campaign will be split evenly between this month’s charity, FeedMore WNY; this month’s designer, Holly Norris; and Step Out Buffalo, the small local business behind the project.

Since this is a monthly campaign, all orders for May’s limited edition design must be placed by May 31, 2020. A new design will be launched on June 1st.

Learn more and purchase shirts here!



This design speaks to the rust belt state of mind: grit, endurance, determination. It’s a subtle yet powerful symbol of the Buffalonians who have been through all the city’s peaks and valleys—and who find beauty in all that endures.



ARTIST BIO | Holly Norris

North Tonawanda native Holly Norris is a graduate of Buffalo State, where she teaches typography as an adjunct professor. As a designer at White Bicycle, a nationally recognized brand studio in Buffalo, she’s had a hand in two murals—We Are Here (2018) at the intersection of Commonwealth and Hertel in North Buffalo, and Good Things (2019) inside 500 Pearl. She lives in Allentown with her cat Tofu. Holly recognizes Griffin Doxtad as an endless source of inspiration and help in design and life.

Instagram: @_hmnorris // @white_bike

Holly Norris, May Designer / Photographer: Hope Grunert



The Food Bank of WNY and Meals on Wheels for WNY have joined forces to become FeedMore WNY. The goal of FeedMore WNY lies in its name: to feed more Western New Yorkers of all ages for whom securing nutritious food is a challenge. FeedMore WNY’s mission is to offer dignity, hope and a brighter future by providing nutritious food, friendship and skills training to its Western New York neighbors in need.


ABOUT Step Out Buffalo is a local website based in Western New York that informs people on the latest and greatest happenings in the area. We’re a popular and ever-growing resource for people all over the region, and we’re also a small local business that’s been affected by the COVID-19 pandemic. Follow us on Instagram @stepoutbuffalo, Twitter @stepoutbflo, Facebook (Step Out Buffalo)
Written by <a href="" target="_self">Step Out Staff</a>

Written by Step Out Staff

A group of Step Out Buffalo team members worked together to create this post from research and writing to editing and imagery. Thanks for reading!
Find More ➭

Holiday Guides

Enter your email to get The Insider Hit List - a timely short list of restaurants, things to do and more recommended by the Step Out Buffalo staff.


Forgotten Password?

You must be logged in to use this feature.