UPDATE: After the original Step Out Buffalo COVID-19 Relief Merch campaign raised over $34,000 for 5 local causes, we’ve launched a new campaign called Step Out Buffalo x Artists Merch which will launch a new limited edition design by a new local artists benefinint a new WNY non–profit each month! Shop this month’s design here!
In case you’ve lost track, it’s week 5 of Coronavirus quarantine. Somewhere around week 3, once we (the Step Out Buffalo staff) got settled into our new “Stay In, Buffalo” routine and felt we had a handle on our new editorial direction, we started thinking about how we could collaborate with Western New Yorkers to raise funds for those in need in a fun, unique way. The bottom line is that we can simply do more when we work together.
What we came up with was a limited edition apparel collection designed by local artists to benefit WNY health-related charities, and Step Out Buffalo COVID-19 Relief Merch was born. ‘Buy a shirt, give relief’.
We are thrilled to be working on this campaign with WNY artists James “YAMES” Moffitt, Casey Milbrand, and Nicole Cherry, whose work can be found on prominent street murals all over Buffalo. They each graciously donated designs to be featured on the relief apparel. Their original designs, which are available on t-shirts, crewneck sweatshirts, and hoodies, show the strength and resilience of the Buffalo community during this time and always. Each item sold will help raise money for local COVID-19 relief efforts.
100% of the profits raised through this campaign will be evenly split and donated to 5 local charities: FeedMore WNY COVID Relief Fund, Kaleida Health COVID-19 Response Fund, Catholic Health COVID-19 Caregiver Support Fund, Crisis Services, and WNY Feeds the Frontlines. It is important to note that Step Out Buffalo will not be keeping any percentage of the funds collected.
The Step Out Buffalo COVID-19 Relief Merch campaign is set to run until April 26, 2020, so don’t wait to snag your merch!
About Casey Milbrand
Casey William Milbrand (American, born 1981) is a Buffalo-based artist primarily focused on large-scale murals, pen and ink illustration, and interactive sculptures. Milbrand received his Master of Architecture degree from the Illinois Institute of Technology in 2008. His architecture background can be seen in the three-dimensional quality of his work and the precision of his hand painted lines, which has become a signature part of his style. With each project, Casey strives to re-define a public place and create room in which to play and experience the city in new ways. In 2016, Casey unveiled the Queen City’s iconic “Greetings from Buffalo” mural, which has become the go-to place for tourists and residents alike who are looking for the perfect selfie to show off their Buffalove. His other colorful murals include the “Lookin’ Good” mural on Hertel Avenue, the “As Is” PRIDE mural at D’Youville College, and the “Let’s Fall in Love” mural on Old Falls Street in Niagara Falls, USA. Follow Casey on Instagram @caseymilbrand.
About Nicole Cherry
Local Buffalo Artist Nicole Cherry creates bold intricate designs. She is a 2010 graduate from Buffalo State University with a B.A. in Art. Lately she has been creating large scale murals throughout the city that focus on colorful photogenic pieces. She recently has worked with the Albright Knox and the Western New York Women’s foundation to employ and cement the strength of women artists. She also represents the Native American culture as she is Cayuga, which is apart of the six nations. Therefore, her art incorporates a lot of organic compounds. She enjoys and encourages everyone to keep up their part in making Buffalo beautiful, and wants to continue making pieces at home during this time of quarantine. Tag her in your pictures with her interactive work on instagram @Ladycherrytimeart_716. See her website for other artwork at chernk68.wixsite.com/nicolecherrymuralart.
James “Yames” Moffitt is co-founder of the artist collective and gallery Pine Apple Company, located in Allentown. For more about the Pine Apple Company and to shop their art, check out pacobuffalo.com. Yames is a multidisciplinary graphic artist who specializes in hand-painted signs, typography, illustration, murals and more. You can see his work on businesses throughout Buffalo, including Hydraulic Hearth, Sato Brewpub, Larkin Square, and the National Grid Terminal B on Niagara Street. For more of Yames’ work, check out his website theyames.com and on instagram as @yames_cat.